Startup Garage: Business Modeling in a Science and Technology Park

A business incubator and a university can bring interesting challenges in an ecosystem of innovation and entrepreneurship within a science and technology park, especially regarding the formation of entrepreneurial profile in the ecosystem. Having a business modeling program in this ecosystem is an opportunity for students, professors and researchers to work on their business ideas and thus validate the market viability of these. For businessman and entrepreneurs already stablished in the technology park is an opportunity to meet new ones and sharing\ntheir experience and knowledge providing a great mutual learning environment. For this reason, in this paper we describe the Startup Garage Program, an innovative business modeling program planned and executed by Raiar, a technology-based incubator located in Porto Alegre at TECNOPUC, the Science and Technology Park of PUCRS University. The program is focused on the improvement of business modeling skills for the students and researchers at PUCRS and the TECNOPUC ecosystem.