Marketing of Research Parks

This paper examines the conversion of marketing principles into executable action items by one Research Parks approach to marketing.\nInnovation Place is a research park located in Saskatoon, Saskatchewan, Canada, which has been operating since 1980. It also operates another research park in Regina, the capital city, and a sector specialty facility in Prince Albert. With 1.4 million square feet (138,000 sq m) of facilities in 25 buildings housing 175 clients who employ 3200 people, located in 3 cities, Innovation Place is one of the more successful research park systems in North America. Located at the northern edge of the great plains of North America, in a city of just over 200,000 people, Innovation Place grows at an average rate of approximately 40,000 square feet per year. Innovation Place has clients active in many sectors, including ag biotech, pharmaceuticals, forestry, information and computing technologies, petroleum, environmental sciences and health.