Strategic Communication Strategy Is the Key to Successful Market Positioning

In the article we are going to present a case study the new communication strategy for strengthening the position of the Technology Park Ljubljana's on the national as well as on the international arena as a high value added business support organisation. It is crucial for its successful market presence to incorporate the vision and mission to the communication strategy and use emerging communication tools to achieve its communication as well as business goals. For the purpose of this paper we are going to focus on our core customers, basically on attracting companies to Technology Park Ljubljana as well as seducing stakeholders by developing a coherent communication strategy with detailed activities. Additionally, it is crucial to measure and assess the impact that communication activities have on pursuing the business objectives and goals.