The Four Stage Process for Successful Market Entry

Although it is a critical part of any global technology companys strategy, globalization and entry into the United States market, particularly in Silicon Valley, is often poorly executed. This can result in serious setbacks for young, growing technology companies. At the US Market Access Center, we have developed a four-stage market entry process Go Global Silicon Valley -- that addresses this need. Stage One consists of review and evaluation of companies considering US market entry. Companies found to be ready then move to Stage Two -- detailed market research, culminating in a formal market entry plan. Stage Three consists of a series of brokered meetings in Silicon Valley with potential customers and partners, followed by actual market entry in Stage Four, with logistical, administrative and legal support. By utilizing a staged approach, companies minimize risk and maximize both speed of entry, and likelihood of success.