Name:

Developing a detailed strategy for Knowledge Oasis Muscat - Oman

Acronym:
KOM
First image:
Knowledge Oasis Oman (KOM)
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Objectives:

Objectives

Knowledge Oasis Muscat (KOM) was the Technology Park in the Sultanate of Oman. The Park acted as a catalyst for the economic and technological development of the country, creating substantial opportunities for investors and attracting highly skilled and educated people to the area. The Park was a key factor in the brand identity of the city of Muscat and the country as a whole – a meeting place for business ideas and people.


IASP responded to the request for tenders for the project "Develop a Detailed Strategy for Knowledge Muscat Oasis" in order to elaborate the new "Unique Selling Proposition" for KOM and define the next stage of development for the Park.


Activities:

Activities

Types of services provided:


  • Comparison of incentives, tariffs, services
  • Perceptual Mapping to address brand identity issues more objectivel
  • Assessment of the effectiveness of KOM as a Cluster of IT and other knowledge-bases businesses
  • Strengthening stakeholders support base
  • Empowering the Incubator
  • Attracting/Developing an R&D Centre 
  • Interacting with the city

Consortium members

Members:
  1. Start date:
    01 June 2013
  2. End date:
    31 March 2014
  3. URL:
    www.kom.om
  4. Overall budget
    € 81,685.00
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