Ann Arbor SPARK launches free business intelligence tool for SMEs

IASP member Ann Arbor SPARK, an innovation hub based in Michigan (USA), has introduced SizeUp SPARK, a free business intelligence tool designed to help small businesses and entrepreneurs access market research and competitive insights. The platform, now available on SPARK’s website, provides data-driven analysis typically available only to large corporations, leveling the playing field for local businesses.

“By offering SizeUp at no cost, we’re investing in the economic future of the Ann Arbor region”, said Paul Krutko, president and CEO of Ann Arbor SPARK. “This tool provides entrepreneurs with valuable insights to drive growth, create jobs, and foster innovation".

SizeUp SPARK offers four key modules designed to help businesses make smarter, data-driven decisions. Small Business Insights enables users to compare performance metrics, such as revenue estimates and salaries, against industry benchmarks. Small Business Advisor provides customized recommendations for marketing, operations, and financial planning to support strategic growth. Shop Local helps businesses connect with local vendors, suppliers, and customers, fostering stronger community ties. Lastly, Pulse tracks real-time economic data, allowing businesses to monitor market trends and adapt to changing conditions effectively. Together, these features empower entrepreneurs with the insights needed to make informed business decisions.

Sponsored by Bank of Ann Arbor, this tool aligns with the region’s broader economic development efforts. Tim Marshall, CEO of Bank of Ann Arbor, emphasized the importance of supporting local businesses: “By sponsoring SizeUp SPARK, we’re empowering entrepreneurs with critical data to make informed decisions and drive regional economic growth".

SizeUp SPARK is expected to boost business success and support Ann Arbor’s thriving entrepreneurial ecosystem. Entrepreneurs can access the platform now on SPARK’s website, with workshops and office hours available for additional guidance. 

We are delighted to highlight when our members make tools like these, which give businesses the opportunity to innovate faster and with data-driven insights, available to their community.