Business Model Innovation the How-to for STP Managers

Companies worldwide innovate in respect to new products, new technologies or more efficient processes. Business Model Innovation (BMI) goes beyond these areas of innovation and is the number one business topic today for leaders, consultants and entrepreneurs. STPs are striving at shaping the future not only of its park and its tenant companies. Moreover, STPs contribute largely to the economic development of cities and whole regions. The task of STP managers is to create value to companies, to scientific institutions, to municipalities, and to society in general. Business Model Innovation is about value creation. Today, business models are designed. The most common concept for creating, visualizing, testing and executing innovative business models is the Business Model Canvas (BM Canvas). In the paper, the concept and the design process are outlined, as well as a program how to facilitate BMI in STPs.