Creativity Warehouses: the inland-bound strategy of Porto Digital

Nowadays, Brazil faces a problem of a big regional disparity related to the social and economic development of the beach and countryside cities. Pernambuco state is not different of this national scenario. In order to reduce these inter-regional differences in Pernambuco, the state government has adopted the internalization of knowledge as a strategic target of economy management. As an urban technology park, designed as a local innovation system, Porto Digital has as one of its goals implement public policies for economic development of the State. Considering the Government of Pernambuco strategies for countryside development and the Porto Digital goals comes the Creativity Warehouses idea. This paper will explore the Creativity Warehouses idea, presenting its motivations, its conceptual model, its structure, how it is being implemented, the difficulties, the benefits, the contributions to the cities and how a technology park may influence the renewal of the citys economic matrix. Key words: Creative Economy, Entrepreneurship, Technology Park, Porto Digital, Triple Helix