Marketing a Science Park: Media Communication Strategies

Media communication at Science and Technology Parks has been mainly a tool of strategy formulation and marketing at an international level. To do so, the main challenge is to define the communication messages, through which the Parks can design a process of media strategies appropriate for itself. The PTA has designed some developments strategies adequate for the Park itself and for its companies. The Media and their attitude and understanding of Parks are critical to a Science Park success. In order to win the communication battle, these strategies should be chosen extremely carefully and driven forward by the Park top officers. In this sense there some factors which can improve the contribution of Medias strategies for the science parks.