Reimagining the Basque Country Area of Innovation through Tradition, Talent and Technology

The Basque Country Technology Parks, since their pioneer creation in Spain in 1985, have led the regional development in the Basque Country, which has known how to preserve its roots and industrial tradition by converting them into a differential value, adapting the value proposition,strengthening the joint work of the different institutions and focusing on those sectors with a high growth potential, as is the case of Industry 4.0., while combining talent, science, technology and innovation and including the city as a point of reference and convergence.The aim of this paper is to present and focus on the main changes experienced and proposed for the forthcoming years in the Basque Country, to evolve towards the development of the Area of Innovation. These changes are related, among others, to the new business model, the new sectors of activity and the way in which society and tenants take part through the different campuses by means of cooperation, creating a shared identity and values among members.