Name:

Support of the development of the OXAGON innovation ecosystem, Saudi Arabia

Acronym:
OXAGON
First image:
OxagonWeb
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Objectives:

Objectives

IASP and partners worked with OXAGON (the next-gen industrial city being developed in the region of NEOM in Saudi Arabia) on a comprehensive strategy for developing and managing an Ecosystem, focusing on attracting and engaging tenants and external partners. 

Activities:

Activities

The project involved:

  • Examining benchmarks and case studies for strategic positioning, defining tenant and partner profiles and determining their value within the Ecosystem.
  • Assisting in creating a diverse set of potential tenants and partners, outlining criteria for quality and establishing lead sources to feed the tenant pipeline.
  • Helping define governance principles for the Ecosystem, along with an organizational structure aligned to these principles.
  • Providing tools for each step of the tenant and partner attraction process, and for managing relationships with external partners.
  • Defining roles in the attraction process, including high-level and detailed process maps, and establishing key performance indicators for success.
  • Creating a strategy to guide the Ecosystem's growth and ensure effective tenant and partner engagement, with an emphasis on adaptability to different industries and regions.

Consortium members

Members:
  1. Start date:
    01 May 2023
  2. End date:
    01 November 2023
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