STP Value Propositions for Technology Focused Large Corporations and Multinationals (MNEs)

High quality STPs and AoIs offer value propositions to R&D intensive multi-nationals because they are the best places to pursue product development using the Open Innovation business model which is now becoming the key model to develop product efficiently. This is because of the companies that are based here and the links to the research base that are offered. Universities and the research base need to want to work with industry to make this work, however, and an STP or AoI leaders challenge is to work out how to achieve this, working with people at an individual level. Having ensured this, and motivated individuals, those involved with research and R&D in the location become the most powerful sales people you can ever hope to find.