Between Urbanity and Creative Village: New Infrastructures of Innovation and their representation on the Internet / How Berlin-Adlershof markets itself online

Science and Technology Parks (STP) are designed to foster innovation. They aim to accommodate a highly creative workforce. But under the conditions of changing labor markets, it is increasingly difficult to attract the best talents. Hence, Areas of Innovation (AI) must adapt to the needs of a new creative class. In this respect, the paper explores three related questions: 1) What are the new needs of the emerging creative class? 2) How do the changes in the labor market affect the physical design and layout of STPs? o3) How are these developments represented online? Finally, the paper gives a brief summary of how the Science and Technology Park Berlin Adlershof managed\nits transformation and how it markets itself online.