Strategic analysis of innovation in the informatics organisations

The European Union has been encouraging the companies to belong to the digital era through coordinate network activities that aim at interchanging about knowledge and best practices, in order to face globalization. Thus, the state-members had created centres of reference (networks built with the objective to supply information and support in different communitarian domains) in order to assist companies in the introduction and adoption of technological innovation strategies, mainly based in the Internet. In this context, it becomes imperative to know the informatics sectors state of art, as far as technological strategies incorporation is concerned. This investigation was based on a fieldwork that consisted in an inquiry and its statistical analysis. It evidenced the existence of six distinct companies groups, characterized by different strategies, as far as TIC's incorporation in the company is concerned. It also concluded that Portugal have been following the trend of international markets, associating the strategies based on the Internet, mainly to the marketing areas.