Keywords: equality

25 women of The UA Tech Park were celebrated both for National Womens Month and the Parks 25th anniversary, sharing their stories & photographs online & in print. Each face symbolizes the diversity and strength that drives business forward, helping to make the park a supportive environment where people are empowered and thrive.

The purpose of the campaign is to highlight and inspire women of all creed, class and color, from the top CEOs to the administrators, as well as continue to build a community within UA Tech Park. Its not charity or a moral imperative, its good business. Diversity and inclusion, when fully optimized and integrated into an organizations culture, create a competitive advantage that positions all of our companies to offer innovative and relevant experiences for their employees.

Its not every day we can empower women and their successes. By profiling these 25 women, we are encouraging other women, and organizations to have a more diverse and inclusive workplace. We believe that organizations with inclusive and diverse cultures are better positioned to adapt, grow and thrive in a changing business environment. After all, innovation stems from collaboration and the sharing of unique ideas and different perspectives. Diverse workforces outperform their counterparts. Different perspectives, experiences and insights improve decision-making and lead to superior performance. We have also seen that whats good for women is good for the entire organization. Best practices designed to support women support everyone, creating greater efficiencies and engagement.

The UA Tech Park community became more connected. Social media platforms were great avenues for engaged conversations that dont always occur, and women uplifted each other like never before. Our Women of the UA Tech Park campaign increased engagement on all our social media accounts: our Facebook account saw a 285% increase in page views, 476% increase in page likes, and a 974% increase in post reach. Our Twitter account saw a 540% increase in impressions, 200% increase in engagement rate, 1,200% increase in retweets, 825% increase in likes. Our LinkedIn account saw a 206% increase in page views, 202% increase in unique followers and a 362% increase in followers. The impact of the Women of UA Tech Park campaign also stretches into the community with a donation drive for clothing, shoes and accessories for YWCAs Your Sisters Closet, stocking it with workplace-ready clothing for women in Southern Arizona.