Creation of global talent: Tecna - the case of the creative industry at TECNOPUC

This paper intends to present the basis of implementation of the project Tecna Audiovisual Technological Center of Rio Grande do Sul - a creative ecosystem inserted in Tecnopuc Scientific and Technological Park of PUCRS. With the mission of being a center of reference and a business articulator for the Creative Industry, with emphasis in the audiovisual and its technology, Tecna has been proposing new local productive arrangements, stimulating the professionalization of local talents and encouraging the attraction of international business for the sectors related to communication and entertainment. At the same time, it redesigns future perspectives within the community of Viamao a neighbor city to the gaucho capital, Porto Alegre headquarter of the Center and of the third phase of Tecnopucs expansion.