Creativity in Business

The paper explores the creativity in business under three perspectives: Creativity in technology, creativity in product planning, and creativity in marketing.\nCreativity in business has to do with the generation of new ideas that are converted into economic activity. Therefore, creative thinking needs to be supported by a strong culture of commercialisation. Once a new thought has been developed, it must be validated, then a prototype offering has to be created, the competitive environment assessed, the offering tested, feedback used to refine the offering, a business plan tightly constructed and executed when the new entrepreneur is ready to seek outside investors.